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Mark S. Gottlieb, CPA, PC
Mark S. Gottlieb, CPA, PC
Mark S. Gottlieb, CPA, PC
  • About
    • Our Firm
    • Press
    • FAQ
    • Careers
  • Services
    • Business Valuation
    • Economic Damages
    • Class Action Litigation
    • Forensic Accounting
    • Litigation Support
    • Expert Testimony
    • Transaction Advisory
    • Financial Reporting
  • People
  • Resources
    • Insights
    • Whitepaper Library
    • Industry Studies
    • Video Library
    • Podcasts
    • Send Files
  • Contact Us
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Insights

Solvency vs. Liquidity

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Forensic Accounting

You’re representing a client in a fraudulent transfer case, and opposing counsel starts throwing around terms like “insolvent” and “liquidity crisis.” Are they talking about the same thing?...

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When Bloodlines Blur the Bottom Line: Challenges in Valuing Family-Owned Businesses

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

What happens when legacy, loyalty, and litigation collide? For attorneys representing family-owned businesses, the valuation process often uncovers more than just numbers. From off-the-books perks to underpaid relatives,...

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The Cost of Fame: Compensatory Damages for Reputational Harm

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Economic Damages

Gossip rags and the New York Times alike have been covering the lawsuits exchanged between It Ends With Us co-stars Blake Lively and Justin Baldoni (along with Wayfarer Studios and others). Lively claims Baldoni et al....

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Pete Alonso’s New Contract: A Home Run or a Ground Out?

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Forensic Accounting

The Super Bowl is an annual event that both avid sports fans and the indifferent have come to enjoy. There seems to be something for everyone. Pomp and circumstance over the year’s two best football teams battling for the...

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How Trump’s Economic Policies Could Impact Business Valuations

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

There were many stark differences between the two presidential candidates. Setting aside their personal demeanors, the Republicans and Democrats shared very little common ground concerning their vision for the Country. These...

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Valuing a Business: The Market Approach and the Tale of the $6.5 Million Banana 

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

In the world of business valuation, the market approach is akin to a treasure hunt, where comparable transactions are the clues leading us to the treasure trove of a company’s worth. However, just as in any good treasure...

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Happy Thanksgiving To All, Especially To The Folks at Macy’s

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Forensic Accounting

Thanksgiving has always been one of my favorite holidays. Who doesn’t like spending time with family, eating, watching the Macy’s Day parade, and rooting for your favorite football team? I particularly remember...

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Measuring CrowdStrike’s System Failure

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Economic Damages

When a faulty CrowdStrike software update crashed roughly 8.5 million computers in July 2024, few could have predicted the massive financial fallout that followed. One of the biggest impacts was on Delta Airlines, which is...

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Bennifer’s Pricey Parting: High-Net Worth Divorces Without Prenups

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Divorce & Matrimony

It’s 2024, and Bennifer is splitting up again, this time with real consequences. The divorce of Ben Affleck and Jennifer Lopez has sparked quite a conversation in our office this morning, and although I don’t plan on...

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Beyond Financials: A Look at Key Valuation Drivers

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

Make no mistake about it: Analyzing and understanding the subject company’s financial statements is paramount when opining on value. However, when you start “peeling the onion,” other factors play an important role. ...

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