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Mark S. Gottlieb, CPA, PC
Mark S. Gottlieb, CPA, PC
Mark S. Gottlieb, CPA, PC
  • About
    • Our Firm
    • Press
    • FAQ
    • Careers
  • Services
    • Business Valuation
    • Economic Damages
    • Class Action Litigation
    • Forensic Accounting
    • Litigation Support
    • Expert Testimony
    • Transaction Advisory
    • Financial Reporting
  • People
  • Resources
    • Insights
    • Whitepaper Library
    • Industry Studies
    • Video Library
    • Podcasts
    • Send Files
  • Contact Us
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Insights

Depp-th Perception: When Numbers Speak Louder Than Words

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Economic Damages

There is a new Netflix docuseries, Depp vs. Heard, which covers the Johnny Depp and Amber Heard trial—one of the most publicized trials this decade. Whatever personal biases you may have toward the case’s outcome,...

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The Ongoing Battle Against COVID Relief Fraud

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Forensic Accounting

A simple Google search for “PPP fraud” will bring you to hundreds of local news stories of recently indicted individuals and business owners alike defrauding the COVID-era Paycheck Protection Program. Nearly four years...

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The Hunt for Hidden Cash in Closely-Held Businesses

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

Discussing hidden cash and unreported income is always a popular topic for both commercial litigators and family law attorneys. Currently, we are working on several engagements that have developed into full-fledged forensic...

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Valuation of Non-Compete Agreements in Light of the FTC Ban

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Shareholder Disputes

My first in-depth experience understanding non-compete agreements was in graduate school (many years ago). At that time, the examples only included transactions between large, publicly held companies, so when I handed my very...

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Shareholder-Level Discounts in Valuing Closely Held Companies

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

When valuing a closely held, private company, it is important to recognize that the process may be more complex than valuing a publicly traded one. While valuation experts apply discounts at both the entity and shareholder...

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How the Market Impacts Closely-Held Business Valuations

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

When valuing any business, one of the most important factors to consider is the overall market environment. After all, market conditions have an enormous influence on a company’s performance and what buyers are willing to...

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Scrutinizing The Capitalization Rate Within A Business Valuation Report

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

When representing a client with a business valuation report in hand, attorneys must look beyond the numbers at face value. Though you often leave the financial modeling and technical details to the valuation experts, a keen...

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MSG Adds Three Members to Its Management Team

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category News

NEW YORK, NY – January 22, 2024 -This month, MSG has added three members to its management team, all of whom will be working from its Rockefeller Center headquarters.   Renil Thomas James: Manager – Valuation Analyst...

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Detecting ‘Window Dressing’ Tactics in M&A Valuations

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

As a business valuation expert, I am often called in to assess the true value of a business that is the target of an acquisition. In many such deals, there’s an intricate dance between financial reality and manipulated...

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Changes to Rule 702: An Expert’s Perspective

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category News

The admissibility of expert witness testimony serves as a cornerstone in modern legal proceedings, offering a lens through which complex, specialized knowledge can enlighten the trier of fact. As an expert witness for over 30...

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