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Mark S. Gottlieb, CPA, PC
Mark S. Gottlieb, CPA, PC
Mark S. Gottlieb, CPA, PC
  • About
    • Our Firm
    • Press
    • FAQ
    • Careers
  • Services
    • Business Valuation
    • Economic Damages
    • Class Action Litigation
    • Forensic Accounting
    • Litigation Support
    • Expert Testimony
    • Transaction Advisory
    • Financial Reporting
  • People
  • Resources
    • Insights
    • Video Library
    • Podcasts
    • Send Files
  • Contact Us
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Insights

Economists vs. Accountants as Expert Witnesses in Business Litigation

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Economic Damages

Honeywell, best known for its thermostats, also produces specialized chemicals used in semiconductor manufacturing. In an alliance, Honeywell supplied the chemicals, and Air Products handled sales and customer relationships....

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Gift & Estate Valuation Update: What’s to Come in 2026

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

Due to the One Big Beautiful Bill (OBBB), beginning January 1, 2026, the lifetime exemption amounts for gift and estate taxes increase to $15 million per person. For married couples, that effectively means $30 million can be...

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Winning with Business Valuation Rebuttal Reports

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

I have been asked to speak at the 2025 AICPA Annual Business Valuation and Forensic Accounting Conference about preparing business valuation rebuttal reports. The audience will undoubtedly be primarily comprised of fellow...

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4 Common Financial Statement Adjustments in Valuation

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

Information presented on a company’s financial statements may not always be meaningful from a valuation perspective – even if it follows Generally Accepted Accounting Principles (GAAP). Whether financial information is...

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Appellate Division Affirms Key Property and Maintenance Rulings in High-Net-Worth Divorce

by Reuben Gottlieb, CPA, Esq.
Category Divorce & Matrimony

On March 26, 2025, the Appellate Division, Second Department issued its decision in Torkin v. Susac, a matrimonial case involving complex issues of equitable distribution, post-divorce maintenance, and the treatment of trust...

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Three Key Business Valuation Issues in Divorce Cases

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

In divorce proceedings involving a privately owned business, three recurring questions often drive the financial strategy: What is the business actually worth? How does business value intersect with spousal support? Is the...

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Solvency vs. Liquidity

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Forensic Accounting

You’re representing a client in a fraudulent transfer case, and opposing counsel starts throwing around terms like “insolvent” and “liquidity crisis.” Are they talking about the same thing?...

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When Bloodlines Blur the Bottom Line: Challenges in Valuing Family-Owned Businesses

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Business Valuation

What happens when legacy, loyalty, and litigation collide? For attorneys representing family-owned businesses, the valuation process often uncovers more than just numbers. From off-the-books perks to underpaid relatives,...

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The Cost of Fame: Compensatory Damages for Reputational Harm

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Economic Damages

Gossip rags and the New York Times alike have been covering the lawsuits exchanged between It Ends With Us co-stars Blake Lively and Justin Baldoni (along with Wayfarer Studios and others). Lively claims Baldoni et al....

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Pete Alonso’s New Contract: A Home Run or a Ground Out?

by Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA
Category Forensic Accounting

The Super Bowl is an annual event that both avid sports fans and the indifferent have come to enjoy. There seems to be something for everyone. Pomp and circumstance over the year’s two best football teams battling for the...

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