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Valuing a Business: The Market Approach and the Tale of the $6.5 Million Banana 

Posted in Business Valuation, on Dec 2024, By: Mark S. Gottlieb

In the world of business valuation, the market approach is akin to a treasure hunt, where comparable transactions are the clues leading us to the treasure trove of a company’s worth. However, just as in any good treasure hunt, not all clues are created equal, and sometimes, you might stumble upon a red herring. Take, for instance, the recent sale of a banana duct-taped to a wall for a staggering $6.5 million. Yes, you read that right—a single banana, a piece of duct tape, and a bare wall. 

The Market Approach: A Treasure Hunt 

The market approach relies on the principle of comparability. It’s the idea that you can estimate the value of a business based on the prices at which similar businesses have recently sold. This method is like using a map dotted with ‘X’ marks—each representing a comparable transaction. The key is to find enough ‘X’ marks to reveal a coherent picture. 

The $6.5 Million Banana: An Outlier or a Trend? 

So, what can the sale of a banana strapped to a wall tell us about business valuation? Imagine you’re on your treasure hunt, and you find an ‘X’ marked by a banana sale. Does this mean that every future fruit taped to a blank wall will be worth millions of dollars? Not necessarily. 

The banana sale, part of Maurizio Cattelan’s artwork titled “Comedian,” became an instant sensation, not for its fruitiness, but for its audacity and the statement it made in the art world. The value was derived from the artist’s notoriety, the absurdity of the concept, and the hype it generated, rather than the physical components themselves. If we were to apply this to business valuation without discernment, we might end up with some pretty skewed figures. 

A Banana is Not Always Just a Banana 

Consider this: If you’re valuing a bakery, and one comparable sale involves a bakery that also sold artisanal bread to a celebrity chef on a reality TV show, you might question its comparability. While both are bakeries, the circumstances of the sale make them vastly different. Similarly, the banana’s $6.5 million price tag doesn’t set a precedent for future fruit sales—unless they come with a side of controversy and international fame. 

The Importance of Context 

In business valuation, context is everything. Having a sufficient number of comparable transactions ensures that we’re not basing our valuation on outliers. It’s like using a cluster of treasure marks to confirm the location of the trove, rather than one lone mark that could lead us astray. 

Take the tech startup world. If we’re valuing a new app company, we look at other app companies that have been sold recently. A single outlier, such as a groundbreaking acquisition by a tech giant, can skew the valuation if not balanced by other comparable sales. It’s the collective context of these transactions that provides a reliable estimate. 

Lessons from the Banana 

The $6.5 million banana teaches us a valuable lesson about the market approach: not all transactions are created equal. While it makes for a fascinating anecdote, it also underscores the importance of having a robust set of comparable transactions. A single, highly unique sale can be a fantastic story, but relying on it for valuation is like using a banana to gauge the worth of a treasure chest. 

In conclusion, the market approach remains a powerful tool for business valuation, provided we have enough comparable transactions to ground our estimates in reality. While the banana duct-taped to a wall is a memorable story, it reminds us that in business, as in art, context and comparability are everything. 

So, while we might not be taping fruit to walls expecting millions, we can appreciate the whimsical reminder that comparability is key in valuation. After all, not every banana is created equal. 


To discuss your business valuation, forensic accounting, or economic damages case further, schedule a call with our team leader, Mark S. Gottlieb, CPA/ABV/CFF, ASA, CVA, CBA, MST.