MSG Gets a New Look
MSG has been in business since 1989, with our very first website launching in 1998. Over time, our website evolved in small increments, but the core look stayed largely the same. Until now.
Why the Change?
Diverting from a visual identity we had used since 1989 was daunting at first. But as we started the transition process, we realized there was a tremendous opportunity to better reflect who MSG is today: a firm built exclusively for attorneys, focused on making our expertise and resources as accessible as possible. Of course, the new look does not change what we do. MSG’s core services remain the same: Business Valuation, Economic Damages, Forensic Accounting, Litigation Support, and Expert Testimony. The same expertise, now easier to find.
The new site is designed to do two things well: provide attorneys with free, practical resources to support their cases, and make it easier than ever to reach our expert team when a matter demands it.
A fresh design also gave us the chance to spotlight practice areas that are not new to us but deserve more visibility. You will now find dedicated pages for:
- Class Action Litigation – Class certification analyses, damages modeling across large plaintiff classes, forensic deep-dives into transactional data, and settlement allocation.
- Financial Reporting – Purchase price allocations, goodwill impairment testing, equity compensation valuations, fair value measurements, portfolio valuations, and fresh-start accounting.
- Transaction Advisory – Due diligence, quality of earnings, working capital advisory, fairness and solvency opinions.
Logo for the Next Chapter
Our logo has been through four iterations since 1989. The original stone-textured cuboidal block remained our defining motif for over three decades.
1989-2004
The new MSG logomark moves in a different direction: a geometric starburst in saffron yellow, with a typographic treatment that gives the full firm name equal weight alongside the MSG initials.
The Site Through the Years
For those who’ve been with us a while, this trip down memory lane might bring back some fond memories of early-2000s GeoCities web design.
2006
Today’s site marks an exciting new chapter, one that reflects both where the firm has been and where it is headed. Navigation has been simplified to five clear categories: About, Services, People, Resources, and Contact Us, making it easy to find what you need regardless of why you are visiting. Each page carries a cohesive, polished feel that we hope makes the experience of working with us digitally feel as smooth as working with us in person.
The new site also features a robust library of free resources for attorneys, including our Insights blog, whitepapers, industry studies, videos, and podcasts. All of it is written and produced with practitioners in mind, covering the financial issues that appear most frequently in litigation. Whether you are preparing for a deposition or brushing up on a specific area, it is worth spending time to explore, for yourself or your associates.
We are proud of what the new site represents. And this is just the beginning; we have a number of exciting developments on the horizon, including conference appearances, speaking opportunities, leadership appointments, and new initiatives that we look forward to sharing in the months ahead. Stay tuned to our Insights blog and follow us on LinkedIn to keep up with what is next for the firm.
In the meantime, take a look around. If a matter arises where our team can be of assistance, we welcome the opportunity to speak with you. Schedule a consultation with one of our financial experts here.
MSG Accountants, Consultants & Business Valuators is a boutique forensic accounting, business valuation, and expert witness firm founded in 1989. Located in Rockefeller Center, MSG serves attorneys and their clients exclusively in complex litigation, providing business valuations, economic damages analyses, forensic accounting investigations, and expert testimony built for the courtroom.
msgcpa.com | msgcpa@msgcpa.com | 646-661-3800