The popular online auction site eBay was founded in San Jose, California in September of 1995. Now a $3 billion company, eBay serves over 181 million registered users in 32 countries. International growth has outpaced domestic growth of late, as eBay has made a concerted push to increase revenue by accelerating international trade within the company system. In addition to owning several classifieds websites, the company has purchased a host of large online companies, including: PayPal, Skype, shopping.com and rent.com. eBay’s primary competition is Amazon, which offers extensive auction services. Yahoo and Google also are cited as viable threats to market share.